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The Power of Nurture – A 2025 Follow-Up Plan That Keeps You Top of Mind
Ray Copeland
February 18, 2025
One of the biggest mistakes real estate agents make is treating follow-up as a one-time event instead of an ongoing strategy.
Sending a single text, email, or voicemail is not nurturing—it’s barely even follow-up. Real estate is a long game, and the agents who win are the ones who stay top of mind consistently.
Buyers and sellers don’t always make a move right away, but when they do, they call the agent they remember and trust.
So, how do you make sure that’s you?
By having a clear, structured nurture plan that blends personal touchpoints, valuable content, and automated follow-up.
Why a Nurture Plan is Non-Negotiable
Your database is your business. If you’re not consistently engaging with past clients, seller leads, and long-term buyer prospects, you’re losing opportunities to agents who are.
A great nurture plan does three things:
✅ Keeps you relevant. Clients forget names quickly—stay in front of them.
✅ Provides value, not spam. Every touchpoint should educate, inform, or help.
✅ Balances automation with human connection. Tech helps, but real relationships win.
To help structure your follow-up efforts, I’m sharing a 2025 Sample Nurture Plan that ensures you stay top of mind for past clients, seller leads, and buyer leads who aren’t ready yet but will be one day.
📌 Download the full 2025 Nurture Calendar here: Download Nurture Calendar
Your 2025 Follow-Up Plan: Stay Consistent, Stay Top of Mind
This sample plan is designed to provide value through a mix of market updates, personalized outreach, and social media touchpoints.
📌 For past clients and seller leads, this plan includes Fello, a home valuation tool that keeps homeowners updated on their property's worth.
📌 For buyer leads who currently own a home in another state, you may want to adjust by replacing Fello updates with new listing alerts in the area they are considering moving to. Instead of home value reports, they will receive personalized listing updates, market insights, and community information to help them prepare for their relocation.
2025 Sample Nurture Calendar
January (5 Touchpoints)
4th – Email Video: Happy New Year & 2025 Market Outlook
15th – Previous Year’s Annual Report (Market Recap)
17-19th – FB Boosted Post: Free Download – Annual Market Report
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
February (4 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “What’s My Home Worth?”
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
March (4 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: Video - Local Market Update
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
April (5 Touchpoints)
10th – Email Video: Local Real Estate Market Update
15th – Email: Quarterly Market Report
17-19th – FB Boosted Post: Free Download – Quarterly Report
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
May (4 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “What’s My Home Worth?”
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
June (5 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “What’s My Home Worth?”
20th – Email Video: How to Sell a Home for Top Dollar
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
July (5 Touchpoints)
10th – Email Video: Local Real Estate Market Update
15th – Email: Quarterly Market Report
17-19th – FB Boosted Post: Free Download – Quarterly Report
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
August (4 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “What’s My Home Worth?”
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
September (5 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “What’s My Home Worth?”
20th – FB Boosted Post: Video – How to Sell a Home for Top Dollar
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
October (6 Touchpoints)
10th – Email Video: Local Real Estate Market Update
15th – Email: Quarterly Market Report
17-19th – FB Boosted Post: Free Download – Quarterly Report
20th – Email Video: Why Some Homes Fail to Sell
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
November (4 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: Why Some Homes Fail to Sell
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
December (5 Touchpoints)
10th – Email Video: Local Real Estate Market Update
17-19th – FB Boosted Post: “Happy Holidays”
20th – Email Video: “Happy Holidays – I Am Still Working”
Monthly Market Activity Report (Sierra Interactive)
Monthly Fello Update OR Listing Alerts
📌 Download the full 2025 Nurture Calendar here: Download Nurture Calendar
Make This Your Own
This isn’t a one-size-fits-all approach. The key is consistency.
I recommend that you have at least four touchpoints per month to stay top of mind. These can be a mix of emails, calls, social media content, and automated updates.
📌 For past clients & seller leads, keep the Fello home value reports as a touchpoint.
📌 For buyer leads who own a home elsewhere, replace Fello with listing alerts, market trends, and community updates to keep them engaged.
🚨 If you don’t have a CRM, I highly recommend getting one. A CRM makes follow-up effortless, keeping track of every interaction, setting reminders, and ensuring no lead slips through the cracks. A nurture plan like this is only effective if you can stay organized—and a CRM helps you do exactly that.
The best follow-up system? The one you actually implement.
Final Thoughts: Relationships Win in Real Estate
🔥 People do business with the agents they remember.
🔥 They remember the ones who show up consistently.
🔥 They trust the ones who provide value, not just sales pitches.
Make 2025 the year of stronger relationships and more closings.
📌 Get your 2025 Nurture Calendar here: Download Nurture Calendar
📌 Be sure to check out our past newsletters for more strategies to grow your real estate business. You’ll find actionable insights, lead generation tips, and marketing techniques that you can implement right away. Browse past newsletters here
👉 What’s your biggest challenge with follow-up? Reply and let me know!
Ray @ AgentBeat
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