Master Cold Calling with This Simple Script to Boost Your Seller Leads

Welcome back to AgentBeat!

This Week's Focus: A Straightforward Cold Calling Script for Securing Seller Leads

Cold calling can be a game-changer in your lead generation strategy when done correctly. This week, we're diving into a simple yet powerful script aimed at one key outcome: getting potential sellers to agree to receive a Comparative Market Analysis (CMA) from you. Why? Because securing their contact information in your CRM is the first step in a series of interactions that lead to closed deals.

The Strategy: Micro Commitments Lead to Major Gains

Our goal isn't to set a listing appointment on the first call. Remember, it often takes 6-8 touches to get there. We're aiming for a micro commitment—a CMA. This smaller ask eases potential sellers into engaging with you, setting the stage for future interactions.

Getting Started: Where to Find Numbers

• Mojo Dialer: A user-friendly dialer that boosts your calling efficiency. Consider adding their neighborhood search addon for targeted lead generation, allowing you to pinpoint and call prospects in selected areas.

• Target Audience: Start with out-of-state absentee owners. They're typically more inclined to consider selling, making them ideal initial contacts.

The Script

• Introduction:

  • You: "Hi Joe?"

  • Joe: "Yes."

  • You: "Hi Joe, this is Ray Copeland with ABC Real Estate. I apologize, I may have the wrong Joe. I was looking for the owner of 123 Main St."

  • Joe: "That’s me, I’m the owner."

  • You: "Great! Joe, the reason for my call is there's a lot of interest in that area and not enough inventory, and I was just curious, if you were to get the right price and it made sense to you, would you possibly consider selling?"

• Potential Responses:

  • Let’s assume Joe asks: "What would the right price be?"

  • You: "Well Joe, that's ultimately up to you, but what I can do, and I don't mind at all, is put together a free value report so you can see the probable selling price of your home if we were to put it on the market today. I can email that over to you. Sound fair?"

  • If they say “maybe”, then just alter the above response a little.

  • If they say “no”, I usually say something like “Not a problem, I appreciate your time.” I personally don’t spend anymore time trying to convince when there is so many more people to talk to.

• Closing the Interaction:

  • Typically, 99.9% agree to this.

  • You: "Great! Can I have your best email to send this information over?"

Outcome: Boom! Another seller lead in the CRM to follow up and stay in touch with.

Why This Script Works: This script leverages a gentle introduction, targets a low-pressure commitment, and opens the door for future communication. It’s about making the prospect feel comfortable and in control, which significantly increases the likelihood of a positive response.

Remember, the key is in the follow-up. Ensure you maintain contact and build the relationship after sending the CMA, as the journey from lead to client often requires multiple touches.

Executing the CMA:

Once a potential seller agrees to receive a CMA, you can create one using your MLS software or opt for Cloud CMA for a sleek, professional presentation.

Your Challenge:

Engage in 50 conversations this week using this script. It's a numbers game, and consistency is key. The more you practice, the more natural it becomes, and the more leads you'll convert.

In Conclusion:

Cold calling doesn't have to be daunting. With the right script and a focused approach, you can fill your CRM with valuable seller leads, paving the way for future listings and sales. Embrace the challenge, and remember—the money is in the follow-up.

Here's to your success,

The AgentBeat Team